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18.11.2019
15.06.2020
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Garaus, M., & Wagner, U. (2019). Lost in the store: Assessing the confusion potential of store environments. Schmalenbach Business Review (SBR), 71(4), 413 - 441. https://doi.org/10.1007/s41464-019-00080-z
Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. in Proceedings of the 48th European Marketing Academy Conference
Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
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