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18.11.2019
15.06.2020
Publikationen
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Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. in Proceedings of the Global Marketing Conference (S. 715).
Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. in 9th EMAC Regional Conference
Pauser, S., & Wagner, U. (2018). The dose makes the poison: Investigating the optimum level of a salesperson's charisma. Marketing ZFP - Journal of Research and Management, 40(1), 35 - 47. https://doi.org/10.15358/0344-1369-2018-1-35
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