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Studium
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18.11.2019
15.06.2020
Publikationen
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Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. in Proceedings of the 47th European Marketing Academy Conference
Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. in Proceedings of the Global Marketing Conference (S. 715).
Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. in 9th EMAC Regional Conference
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