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18.11.2019
15.06.2020
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Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. in Proceedings of the Advances for Consumer Research Conference (Band 44)
Reimann, O., & Wagner, U. (2016). Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights. in Global Marketing conference proceeding, Bridging Asia and the World: Global Platform for Interface between Marketing and Management (S. 58 - 59) https://doi.org/10.15444/GMC2016.01.04.01
Wagner, U., & Diamantopoulos, A. (2016). 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 17.
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