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18.11.2019
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Bauer, C., Garaus, M., Strauss, C., & Wagner, U. (2018). Research Directions for Digital Signage Systems in Retail. in E. Shakshuki, & A. Yasar (Hrsg.), 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) (Band 141, S. 503-506). ELSEVIER SCIENCE BV. https://doi.org/10.1016/j.procs.2018.10.135
Davvetas, V., & Diamantopoulos, A. (2018). "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing, 26(2), 1-21. https://doi.org/10.1509/jim.17.0040
Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. in Proceedings for the 47th EMAC Conference 2018
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