Aktuelles

Publikationen

Wagner, U. (2016). Islamic Marketing, Some Thoughts. in Nestorovic (Hrsg.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment

Benoit, S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2016). Member Participation in Commerce-Based Online Communities. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data