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18.11.2019
15.06.2020
Publikationen
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Wagner, U. (2016). Islamic Marketing, Some Thoughts. in Nestorovic (Hrsg.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment
Salzberger, T., Sarstedt, M., & Diamantopoulos, A. (2016). Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing, 50(11), 1942-1952. https://doi.org/10.1108/EJM-10-2016-0547
Benoit, S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2016). Member Participation in Commerce-Based Online Communities. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
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