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12.04.2022
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Bartsch, F., & Diamantopoulos, A. (2015). Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Ebster, C., & Garaus, M. (2015). Räume, die zum Kauf verführen: Store Design und Visual Merchandising. Facultas.
Stoshikj, M., Kryvinska, N., Strauss, C., & Greguš, M. (2015). Service Science, Service System and Service Innovation. in E. Gummesson, C. Mele, & F. Polese (Hrsg.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
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