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Publikationen

Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. in Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World

Pauser, S. (2015). Charismatic Selling: The effect of charisma training on non-verbal behavior in personal selling. Beitrag in 28th EMAC Doctoral Colloquium , Leuven, Belgien.

Mladenow, A., Novak, N. M., Strauss, C., & Greguš, M. (2015). Clouds and Interclouds in the Real Estate Sector. in M. Younas, I. Awan, & M. Mecella (Hrsg.), Proceedings - 2015 International Conference on Future Internet of Things and Cloud, FiCloud 2015 and 2015 International Conference on Open and Big Data, OBD 2015 (S. 532-537). IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.105