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27.09.2022
12.04.2022
Publikationen
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Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2025). Rethinking Network Embeddedness in International Business: A Review and View in Space and Time. International Journal of Management Reviews. https://doi.org/10.1111/ijmr.70004
Stavraki, G., Anninou, I., Pitardi, V., & Plakogiannaki, M. E. (2025). Emotions and Consumption Experiences: An Interplay of Emotional States and Consumer Identity. European Journal of Marketing, 59(13), 240-271. https://doi.org/10.1108/EJM-02-2023-0129
Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 34(7), 1056-1073. https://doi.org/10.1108/JPBM-10-2024-5562
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