Editorial
- Author(s)
- Martin Klarmann, Udo Wagner
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- MODUL University Vienna
- Journal
- Marketing ZFP - Journal of Research and Management
- Volume
- 47
- Pages
- 2-4
- No. of pages
- 3
- ISSN
- 0344-1369
- Publication date
- 03-2025
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing, 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/bee7c1fb-422b-4846-a36f-bfdcf7d9c600