Editorial
- Author(s)
- Martin Klarmann, Udo Wagner
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- MODUL University Vienna
- Journal
- Marketing ZFP - Journal of Research and Management
- Volume
- 47
- Pages
- 2-6
- No. of pages
- 5
- ISSN
- 0344-1369
- Publication date
- 06-2025
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502019 Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/5acd3a5c-112e-4b6c-a36f-5c80be5a1dc6