Reward-based Crowdfunding: successful signaling from an entrepreneur
- Author(s)
- Lisa Posch, Andreas Mladenow, Christine Strauss
- Abstract
This paper examines the impact of signaling in reward-based crowdfunding systems from the project initiators’ perspective. In order to reduce the information gap between the project initiator and the crowd, different signals can be applied in order to increase the project success. The paper identifies opportunities and challenges of reward-based crowdfunding systems. As the major advantages of reward-based crowdfunding factors such as the low costs in terms of communication, search as well as transaction costs, could be identified.
- Organisation(s)
- Faculty of Business, Economics and Statistics, Department of Marketing and International Business
- Journal
- CEUR Workshop Proceedings
- Volume
- 3171
- Pages
- 999-1014
- No. of pages
- 16
- ISSN
- 1613-0073
- Publication date
- 2022
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502054 Entrepreneurship, 502050 Business informatics
- Keywords
- ASJC Scopus subject areas
- Computer Science(all)
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/rewardbased-crowdfunding-successful-signaling-from-an-entrepreneur(e75a6ba4-5d01-4bdc-8815-cf730adf601e).html