The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction
- Author(s)
- Adamantios Diamantopoulos, Michela Matarazzo, Mariel Maack
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Università degli Studi „Guglielmo Marconi“, Universität Wien
- Publication date
- 10-2021
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502019 Marketing
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-dark-side-of-consumer-xenocentrism-compulsive-buying-and-brand-addiction(b57e4f96-c24b-44c8-b3b0-c8d6a7d94d75).html