Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction
- Author(s)
- Michaela Matarazzo, Adamantios Diamantopoulos, Mariel Maack
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Universität Wien
- Publication date
- 01-2022
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502019 Marketing
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/does-consumer-xenocentrism-have-a-dark-side-its-impact-on-compulsive-buying-and-brand-addiction(2e21a897-ecab-4fc4-8efc-d6687c505df0).html