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12.04.2022
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Showing entries 124 - 126 out of 610
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. https://doi.org/10.1080/00913367.2021.1973623
Wagner, U., & Ruhm, R. (2022). Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising. Marketing ZFP - Journal of Research and Management, 44(1), 23.
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. https://doi.org/10.26421/JDI3.2-5
Showing entries 124 - 126 out of 610