News

Publications

Wagner, U., & Eberhardsteiner, L. (2016). Grocery shopping in traditional retail outlets and online: are there differences?. Paper presented at Conference on Emerging Markets 2016, Bangkok, Thailand.

Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. In Proceedings of the 2016 Winter Marketing Educators' Conference

Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.