News
Studies
Research
Publications
Showing entries 22 - 24 out of 597
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Grohs, R., Wolfsteiner, E., & Wagner, U. (2025). Can consumers distinguish event sponsors from ambush marketers?. Paper presented at Franco-Austrian-German Workshop on Consumer Behavior, Montpellier, France.
Showing entries 22 - 24 out of 597