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Showing entries 454 - 456 out of 530
Sichtmann, C., & Diamantopoulos, A. (2016). Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Younas, M., Awan, I., Kryvinska, N., Strauss, C., & Van Thanh, D. (2016). Preface. In M. Younas, I. Awan, N. Kryvinska, C. Strauss, & V-T. Do (Eds.), Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (1. ed., pp. V-VI). Springer. Lecture Notes in Computer Science Vol. 9847
Davvetas, V., & Diamantopoulos, A. (2016). Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. In Proceedings of the 7th European Marketing Academy Regional Conference
Showing entries 454 - 456 out of 530