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Zeugner-Roth, K., Zabkar, V., & Diamantopoulos, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing, 23(2), 25-54. https://doi.org/10.1509/jim.14.0038
Diamantopoulos, A., & Herz, M. (2015). Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. in Proceedings of the 6th EMAC CEE Regional Conference
Wagner, U., Jamsawang, J., & Zöchling, A. (2015). Cultural aspects of package designs. in Collaboration in Research, Conference Proceedings - 44th EMAC Conference
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