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Garaus, M., Wagner, U., & Kummer, C. (2015). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research, 68(5), 1003-1011. https://doi.org/10.1016/j.jbusres.2014.10.002
Plakoyiannaki, E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Beitrag in 3rd International Conference on Contemporary Marketing Issues, London, Großbritannien / Vereinigtes Königreich.
Fetscherin, M., Diamantopoulos, A., Chan, A., & Abbott, R. (2015). How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management, 24(2), 110-123. https://doi.org/10.1108/JPBM-02-2014-0501
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