Aktuelles

Publikationen

Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.

Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. in Proceedings of the 7th European Marketing Academy Regional Conference

Mladenow, A., Novak, N. M., & Strauss, C. (2016). Internet of Things Integration in Supply Chains: An Austrian Business Case of a Collaborative Closed-Loop Implementation. in A. M. Tjoa, L. D. Xu, M. Raffai, & N. M. Novak (Hrsg.), Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings (S. 166-176). Springer International Publishing AG . Lecture Notes in Business Information Processing Band 268 https://doi.org/10.1007/978-3-319-49944-4_13