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Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research, 80, 210-217. https://doi.org/10.1016/j.jbusres.2017.04.018
Garaus, M., Wagner, U., & Manzinger, S. (2017). Happy grocery shopper: The creation of positive emotions through affective digital signage content. Technological Forecasting & Social Change, 124, 295 - 305. https://doi.org/10.1016/j.techfore.2016.09.031
Micevski, M., Kadić-Maglajlić, S., Banerjee, S., Cadogan, J., & Lee, N. (2017). Is It Better to Be Both Nice and Nasty? Investigating the Co-Occurrence of Sales Manager Aggressiveness and Caring. Journal of Business Research, 80(November), 266-276. https://doi.org/10.1016/j.jbusres.2017.05.018
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