Aktuelles
Studium
Forschung
07.12.2020
26.05.2021
Publikationen
Zeige Ergebnisse 7 - 9 von 530
Garaus, C., Garaus, M., & Wagner, U. (2024). Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Transactions on Engineering Management, 71, 3700-3711. https://doi.org/10.1109/TEM.2024.3352430
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.
Zeige Ergebnisse 7 - 9 von 530