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18.11.2019
15.06.2020
Publikationen
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Szöcs, I., Diamantopoulos, A., & Luburic, G. (2023). Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz (S. 155-168). SpringerGabler. https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference
Szöcs, I., & Schubert, H. (2023). CSR transparency in online fashion retail and its impact on consumers' perceived value. in Approaches to Corporate Social Responsibility (S. 108-125). Routledge.
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